DC Mosquito Squad. Ever heard of it?
Its founder, Damian Sanchez, mastered the art of running a small business as a part time effort. He was a Washington DC Firefighter and father of four when he started D.C. Mosquito Squad to offer treatments and traps in the D.C. area.
Since its founding in 2007, D.C. Mosquito Squad has grown to revenue of $1.7 million and dozens of employees. Sanchez saw an opportunity in the market and went all in. If you can envision how your business serves its clients and what problem it solves, your story is halfway to completion. Now you must tell everyone you know so they can try your services, buy your products and recommend you to family and friends.
What's the biggest difference between modestly and extremely successful business owners?
Yes, time spent doing what you're passionate about will almost always lead to success. Whether your business is a restaurant, a retail shop, a real estate agency, a professional services company, a destination, a church, a nonprofit agency or any other specialized endeavor, you must dedicate time to running it, managing staff and spending time with your customers and clients. Frequently, the thing most business owners neglect or don't have time for is marketing and sales planning and execution. That's why the most successful business owners and entrepreneurs hire internal marketing teams, an agency or specialized consultants. You do what you do best and let your marketing team be your trusted business devlopers.
Marketing isn't the magic wand that will solve your problems and make you instantly successful...
or is it?
A successful business is a combination of a great idea or product, knowledge that your product exists and an above average experience your customer would be willing to tell others about.
That's where professional marketing comes in...it simply but effectively amplifies your best message to the correct crowd at the right moment. It makes a promise to your consumer that they will be getting something wonderful from you. And since you already know that you're pressed for time and need to do what you do best which is creating a great product or giving great service, the obvious solution is to assign your marketing tasks to a person or team you can rely on for great results..
At Lamour Strategy Group, we are marketing strategists, sales rainmakers, social media mavens and creative content architects.
We offer a full suite of services designed to help our clients develop strategies and produce stories that engage their customers/donors through every available media channel and social media platform, leading to increased brand awareness and revenue growth.
VIDEO, AUDIO & MULTIMEDIA
MEDIA & PUBLIC RELATIONS
SALES TRAINING & COACHING
Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (Hubspot)
Facebook is the #1 platform where marketers plan to invest in the next 12 months. (Animoto)
Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
78% of marketers say video has directly helped to increase sales. (Wyzowl)
58% of consumers visit a brand’s social media pages before visiting their website. (Animoto)
Check out some of our work. We love what we do!
We believe that a business with a great product or service, an interesting story and a solid plan for telling that story can make an impact in their community and beyond. Take the first step to impacting your audiences and moving your organization from "surviving to thriving."
Contact us for a FREE evaluation consultation.
Monday - Saturday: 9am - 5pm